The best place to start when replacing makeup is with foundation and lipstick. Both often contain parabens and may contain phthalates for texture. Foundation is also applied to a larger surface area than other make-up, while lipstick is a top priority given that some is inevitably ingested.
Replacing eye make-up is a lower priority, so specific products are not listed here. If you choose to replace eye make-up too, recommended brands include Bare Minerals, Mineral Fusion, Beautycounter, and Burts Bees.
| Product Name | EWG/ Think Dirty | Price | Rating | Comments |
| Beautycounter Dew Skin Moisturizing Coverage (SPF 20) -Where to buy: US) | 2 | $$$ | ★★★★★ | Lightweight tinted moisturizer with added SPF. Allure Best of Beauty Award Winner. |
| Beautycounter Tint Skin Hydrating Foundation – Where to buy: US | 3 | $$ | ★★★★★ | Light creamy foundation with medium coverage. |
| 100% Pure fruit pigmented healthy foundation -Where to Buy: US | 0 | $$$ | ★★★★ | Full coverage. Some report that it can be drying. |
| Mineral Fusion Liquid Foundation -Where to Buy :US CA | 0/3 | $$ | ★★★★ | EWG verified. Good for those with particularly sensitive skin or eyes. *contains phenyoxyethanol- see note at end. |
| Mineral Fusion Pressed Powder -Where to Buy: US CA | 0/3 | $$ | ★★★★★ | EWG verified. Highly rated by Amazon reviewers (74% of reviews are five stars).*contains phenyoxyethanol- see note at end. |
| Vichy Laboratoires Dermafinish Corrective Fluid Foundation SPF 30 -Where to Buy: US UK AU CA | 1 | $$ | ★★★★ | Full coverage. Does not settle in pores or wrinkles. Can be blended with a moisturizer for lighter and more natural-looking coverage. |
| Jane Iredale Liquid Minerals Foundation -Where to Buy: US UK | 3 | $$$$ | ★★★★ | Full coverage. Good for sensitive skin. |
| Beautycounter Sheer Lipstick – Where to Buy: US | 1/3 | $$ | ★★★★★ | My absolute favorite lipstick (in Rose). Lightweight and moisturizing. Feels like a high-end conventional brand. (The 3 score on ThinkDirty comes from titanium dioxide—product deserves a better rating). |
| Beautycounter Color Intense Lipstick -Where to Buy: US | 1 | $$ | ★★★★ | Smooth and long-lasting. Subtle peppermint flavor/aroma. |
| Beautycounter Lip Gloss -Where to Buy: US | 1 | $$ | ★★★★★ | Sheer color and high shine. My favorite gloss (in Bare Shimmer) because it is not sticky or drying and lasts well. |
| 100% Pure Anti Ageing Lipstick -Where to Buy: US CA | 0 | $$$ | ★★★★ | Natural ingredients, with pomegranate oil and shea butter to moisturize. |
| Badger Cocoa Butter Lip Balm -Where to Buy:US | 1 | $ | ★★★★★ | All natural. |
| Burts Bees Lip Balm Original Beeswax -Where to Buy: US UK | 2 | $ | ★★★★★ | All natural, good value, and easy to find in local stores. Moisturizing, but does not add much gloss. |
| Mineral Fusion Lipstick or Lipstick Butter -Where to Buy: US | 0 | $$ | ★★★ | Good ingredients, but some reports that the lipstick breaks off at the base. |
| Boots No 7 High Shine or Matte Lip Crayon | 1 | Readily available in stores (Target/ Wallgreens in US, Boots in UK) | ||
| Burts Bees 100% Natural Moisturizing Lipstick -Where to Buy: US | 1 | $ | ★★★★ | Many Amazon reviewers love it, but some complain that the color fades quickly and the liptick itself becomes rough and bumpy after a few months of use. |
See my recommendations for:
